Radian6

Radian6

Social media is one of the best tools that B2B marketers can use for lead generation. By monitoring Twitter, forums and online communities, you can seek out not only what people are saying about your client, but you can find people in need of a solution that your client or company can offer.


Radian6 is a really comprehensive monitoring tool that can scan blogs, comments, public Facebook Pages, Twitter and other sources that you feed it. You can then get real-time updates pushed to your dashboard so that you can follow-up or reach out to a potential customer. Radian6 can integrate with Salesforce.com, meaning you can create new contacts or leads in Salesforce directly from the Radian6 dashboard.

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