Sentiment analysis tools can be really helpful for B2B marketers because without context, just having a number of Twitter mentions surrounding a certain topic or brand is pretty meaningless. Sentiment Metrics is a tool aimed at larger businesses and the enterprise but it can be useful for B2B marketers because it can monitor not only sites like Twitter, but also online forums and blogs.
While people might inquire about products or services on Twitter or Facebook, the in-depth conversations often take place in forums or on blogs. Monitoring these areas for not only mentions but sentiment analysis can be pretty powerful.
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