truPULSE

truPULSE

truPULSE from Visible Technologies can monitor and listen to conversations surrounding certain topics or keywords from Twitter, Facebook, RSS feeds, video sites and blogs. What's nice about truPULSE is marketers can track the tone and perceptions of a brand amongst your brand, your product or competitors.

truPULSE can also highlight crisis and customer service issues -- which is an area that B2B marketers can excel at by either fixing the situation before it gets out of hand, or use as a way to get a lead or pitch their own service or product.


 

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